The Science of Persuasion
The science of persuasion explores the psychological principles that influence people's attitudes and behaviors. A cornerstone of this field is the work of Dr. Robert Cialdini, who identified key principles that govern how people are persuaded. Key Principles of Persuasion: Reciprocity : · People tend to return favors. If you do something for someone, they feel obligated to do something in return. Scarcity : · People want what is limited. The perception of scarcity increases demand. Authority : · People are more likely to comply with requests from perceived authorities or experts. Commitment and Consistency : · People strive to be consistent with their prior commitments. Once they make a choice, they tend to stick with it. Liking : · People are more easily persuaded by those they li...